EUGENE LEUNG
Founder & Creative director of INJURY
Award Winning Fashion Brand Founder, Creative Director & Curator, Filmmaker and Music Producer
Eugene Leung is a creative visionary at the forefront of fashion, art, film, and music. As the founder of INJURY, an Australian fashion label established in 2004, he has built a brand that transcends traditional fashion, blending architectural precision, cultural narratives, and immersive storytelling. Professionally trained as an architect, Eugene’s multidisciplinary approach has shaped INJURY’s evolution into a globally recognized label.
Together with his long-term partner and Brand Director, Dan Tse, INJURY has showcased on the official schedules of Paris, New York, Sydney, Shanghai, and Beijing Fashion Weeks, retailing in over 80 select stores worldwide, including Harvey Nichols, I.T., and D-mop. The brand has earned celebrity endorsements and extensive international press coverage, with features in VOGUE, SHOWstudio, HYPEBEAST/HYPEBAE, Harper’s Bazaar, GQ, WAD, WWD, and So-en Magazine.
Pioneering Fashion & Cinematic Storytelling
Beyond fashion, Eugene has made a significant mark in fashion film and creative direction, crafting award-winning visual narratives that merge cinematic artistry with cutting-edge design. His CG fashion film ‘The Butterfly’s Dream’, premiered at Afterpay Australian Fashion Week 2021, was selected by Nick Knight for SHOWstudio and featured in leading fashion film festivals, including Fashion Film Festival Milano, ASVOFF 13, and Bucharest Fashion Film Festival. The film was also screened at ASVOFF 13’s Venue 35/37 in Paris, founded by Dover Street Market.
Continuing to push the boundaries of fashion filmmaking, Eugene premiered ‘Rare Reality’ (AAFW 2022), which won Best Digital Fashion Film at Berlin Fashion Film Festival, placing him alongside industry giants such as Gucci, Mugler, and Vogue. The film also received Best Visual & Special Effects at the UK Fashion Film Festival and Best Fashion Film & Best Created Environment at Sensei Film Festival.
His film ‘0000’, further cemented his reputation as a leading creative director in fashion cinematography and experimental storytelling. The film won Best Advertising at ASVOFF 15, Best Fashion Metaverse Film at the New York International Fashion Film Festival, Best Experimental Film & Best Original Sound at the Cannes World Art Festival, and has been internationally recognized for its bold visual language and avant-garde direction.
Cultural Impact & Thought Leadership
Eugene has also curated and directed some of the most boundary-pushing fashion and cultural experiences, including the DFA Award-winning ‘FFFRIDAY 2017 & 2018’, ‘Heart of Cyberpunk Immersive Experience’, and ‘BRAINWORKS’ fashion show at M+ Museum. His ability to blend fashion, design, and cultural storytelling has led to groundbreaking projects, such as ‘Heart of Cyberpunk’, which attracted over 16,642 guests in just nine days, secured 150+ media coverages, and generated thousands of social media interactions.
As a thought leader, Eugene has been invited to speak on a wide range of topics, including fashion innovation, design, and sustainability. His expertise has been featured on panels such as ‘Meta-Fashion’ at Right Click Save, ‘Digital Fashion: The Frontier’ at AAFW, and Business of Design Week (BODW). He has also served as a judge for the Polytechnic University Fashion Design Showcase and was a panelist in an exclusive roundtable discussion with Iris Apfel in 2017.
in Aug 2022, Eugene has been selected as ‘Top Creator’ for MOVE NIPPON WITH TOP CREATORS campaign to creative direct for fashion showrooms and promotions in Japan.
Music & Multi-Disciplinary Artistry
In addition to his work in fashion and film, Eugene is a music artist, performing his original live sets at Down/Under Space in Sydney, where he shared the stage with Miles Brown and Fabric. His ambient soundscape, every tiny bits, was exhibited as part of an immersive art installation at ‘Soft Space’ Exhibition, Shenzhen Design Society (2020/21).
Eugene also composes and produces all original music for INJURY’s fashion shows and films, ensuring a seamless fusion between sound, visual storytelling, and design. His ability to craft sonic landscapes that enhance the brand’s aesthetic and narrative sets INJURY apart, making each presentation a fully immersive artistic experience.
Shaping the Future of Fashion & Storytelling
Eugene’s holistic creative approach seamlessly integrates fashion, architecture, film, and music, constantly pushing the evolution of contemporary design and visual storytelling. Recognized for his ability to create highly immersive brand narratives, he was named ‘Changemaker 2022’ by Afterpay Australian Fashion Week, honoring his pioneering work in digital fashion and new media.
INJURY’s AAFW 2024/25 Fashion Show drew a full-house of 600 invite-only guests, garnering extensive media coverage from VOGUE, Harper’s Bazaar, ELLE, SHOWstudio, GQ Australia, HYPEBAE, and Astrophe Magazine. As Eugene continues to break new ground, his work remains at the forefront of fashion’s evolving intersection with art, film, and culture.
CREATIVE WORK
WATCH ALL FILMS HERE
Eugene co-founded REAL PARENT in year 2020, a new media art and music collective that desires to contribute to a fresh practice to both the virtual and the real, bridging fashion and digital art.
Through digital medium, sculpture art and sonic experiences, their work explores the interchangeability of beauty within chaos, highlighting the dynamic duality between hard and soft, real and virtual. These elements continually influence each other, creating a symbiotic relationship that enhances the overall narrative and aesthetic.
A tenth-time award winner for their signature CG films, their creations transverse physical boundaries with a deeply integrated practice of 3D modelling in their wearable design and conceptual presentation. Recent collections ‘55555’ (2024/25) and ‘0000’ (2023/24) coalesce elements of post-humanist science fiction embodied across runway and ready-to-wear, alongside metaverse fashion pieces and surrealist cyberpunk short films._______
ALL FILMS DIRECTED BY EUGENE LEUNG
WATCH HERE55555 (MAY, 2024)
WINNER OF BEST CG & VISUAL EFFECTS - UK FASHION FILM FESTIVAL
WINNER OF BEST NEW MEDIA FILM - STYLE, EXPERIMENTAL, FASHION FIL FESTIVAL LOS ANGELES
NOMINEE - BEST DIGITAL FASHION - BERLIN FASHION FILM FESTIVAL
OFFICIAL SELECTION & SCREENING - LA FASHION FILM FESTIVAL
OFFICIAL SELECTION & SCREENING - STYLE, EXPERIMENTAL, FASHION FILM FESTIVAL0000 (MAY, 2023)
WINNER OF BEST METAVERSE FASHION FILM - NEW YORK INTERNATIONAL FASHION FILM FESTIVAL
NOMINEE - BEST CGI & VISUALS, BEST NEW MEDIA, BEST CREATED ENVIRONMENT - SENSEI FILM FESTIVAL
OFFICIAL SELECTION & SCREENING - NEW YORK INTERNATIONAL FASHION FILM FESTIVAL, SENSEI FILM FESTIVAL, LONDON FASHION FILM FESTIVAL
EXTENDED REALITY VOL.1 (SEPT, 2022) - EXHIBITION, MELBOURNE FASHION WEEK TOWN HALL CAPSULERARE REALITY (JUNE, 2022) - WINNER OF BEST FASHION FILM & BEST CREATED ENVIRONMENT at SENSEI FILM FESTIVAL, WINNER OF BEST VISUAL & SPECIAL EFFECTS at UK FASHION FILM FESTIVAL.
WINNER OF ‘BEST DIGITAL FASHION’, BERLIN FASHION FILM FESTIVAL, AFTERPAY AUSTRALIAN FASHION WEEK 2022THE BUTTERFLY’S DREAM (MAY, 2021) - OFFICIAL SELECTION AT ASVOFF 13, FASHION FILM FESTIVAL MILANO, BUCHAREST FASHION FILM FESTIVAL, SHOWstudio, AFTERPAY AUSTRALIAN FASHION WEEK 2021
SOUNDCLOUD LINK
Eugene is a multidisciplinary music artist whose sonic work blends ambient textures, cinematic depth, and spatial awareness. His performances include a live set at Down/Under Space in Sydney alongside Miles Brown and Fabric, as well as appearances at Pitch Music & Arts Festival (Victoria) and Mode Festival.For the immersive ‘Soft Space’ Exhibition at Shenzhen Design Society (2020/21), Eugene created and released a limited-edition ambient album, Groundwork — a 42-minute, two-track vinyl pressing exploring cosmic soundscapes and meditative depth. The limited-edition vinyl was part of the exhibition's physical art installation and was later recontextualized by other artists, including in Sydney’s QVB After Dark program.
His ambient work extends into wellness spaces as well — including curated Soundbath experiences, using original compositions to guide emotional release and introspection.
As the musical mind behind INJURY’s fashion shows and films, Eugene composes and produces all original soundtracks, fusing narrative, visual design, and sonic architecture into fully immersive brand experiences. His compositions have also featured in Crypto Fashion Week 2022 and were showcased during Miami Art Week, reinforcing his role as a sound designer and storyteller across mediums.
Eugene has curated and directed some of the most boundary-pushing fashion and cultural experiences across Asia and Australia. Highlights include the DFA Award-winning FFFRIDAY (2017 & 2018), the immersive Heart of Cyberpunk exhibition (which drew over 16,000 visitors in 9 days), and the BRAINWORKS fashion show at M+ Museum. His cross-disciplinary approach fuses fashion, technology, and narrative design into immersive brand and cultural environments.
In 2022, he was selected as a Top Creator for the Move Nippon with Top Creators campaign, where he led fashion showroom direction and cultural promotion in Japan.
Panel Speaker at ‘Meta-Fashion’ | Right Click Save Conference, 24 Nov 2022
Panel Speaker at ‘Fashion and the Metaverse Virtual Panel Discussion’ | Melbourne Fashion Week, 13 Oct 2022
Panel Speaker at ‘Digital Fashion: The Frontier’ | Afterpay Australian Fashion Week, May 2022
Guest Speaker at ‘The Nest Lab Launch’, organized by The Nest Creative Space, 18th - 21 st Nov 2020Keynote Speaker at ‘Hong Kong Export Session’, organized by Australian Fashion Council & HKTDC (AU & NZ), July 2019
Panel Speaker at Kulture Salon 11, as Fashion Curator, Aug 2018
Panel speaker for ‘Retail Fashion Forum’ organized by ITC- HK Polytechnic University , March 2018 Panel speaker as Fashion Brand Founder & Musician for Kulture Salon, Aug 2017
Panel speaker with Iris Apfel in Hong Kong May 2017, organized by Hong Kong Landmark
Keynote Speaker, Pop-up Theatre, HK-SZ Architecture Biennale 2016
Guest lecturer & Speaker for Macao Fashion Gallery 2016
Guest lecturer for Savannah College of Art and Design (SCAD) 2016
Keynote Speaker for Fashion Design Session for Business Of Design Week (BODW), Dec 2015
Key note Speaker for Fashion Farm Foundation ‘Designers Talk’, Nov 2015HYPEBEA
Eugene selected as Diving-into-digital Expert
SHOWstudio
'The Butterfly's Dream' Director's interview
InsideRetail
VIDEO: How INJURY created a “dream-like” CGI fashion show