Curated & Creative Directed by Eugene Leung

Cross-disciplinary project merging fashion, architecture, technology, music, and art. Championing Hong Kong fashion creatives through real–virtual fusion

• Introduced FYNN — Hong Kong’s first virtual girl model as campaign ambassador
• Launched a 30-second CGI promo on the city’s largest LED billboard
• Developed ‘Create Your Avatar’: a 60-second face scan + avatar styling in HK designer wear
• Hosted fashion presentations in Sham Shui Po, including: A war-game arena; Market stalls on Fun Wa Street and a 3-storey warehouse with spiral staircase + AR overlays
• Closed with a mixed reality music party featuring Fractal Fantasy

This project has been awarded the 2019 DFA Bronze Award for design and cultural innovation

• Campaign theme '90s retro' featuring original mascot ‘F5’, a white furry alien ambassador
• Hybrid creative formats under the concept ‘FFFRIDAY Presentations
• Arcade Game Centre fashion show in Hong Kong
• Fringe Club Central and secret venue exhibition party
• ‘FFFRIDAY Music’ in collaboration with YourMum, featuring UK artist Yellow Days live at Tower 535, Causeway Bay
  
  This project has been awarded 2019 DFA Bronze Award for innovation in cultural event direction.