INJURY is an Australian interdisciplinary brand of fashion, music, CG films, digital fashion, and art collectibles merging realities, founded in Sydney by Creative Director Eugene Leung.

INJURY is courageous, soft and enigmatic. Designing a hybrid of everyday classics and avant-garde styles, blending function and fashion to create transformative pieces for individuals.

As a sustainable-conscious brand, the design duo Eugene Leung and Dan Tse cut down carbon emission and wastage during the usual clothing sampling process by 80% by incorporating digital clothing simulation into their design process and create only made-to-order long-lasting pieces with quality craftsmanship.

The Australian label has showcased their runway collections at worldwide on-schedule fashion weeks including Paris, New York, Sydney and Shanghai. Their collections has been worn by the likes of Vera Blue, Lisa (BLACKPINK), Ruel, Genesis Owusu, Mia Rodriguez, Will McDonald, MAY-A, Guy Sebastian, Ronan Keating, RatCat, Nicole Miller, Huang Xiao Ming and Sammi Cheng. The label has been regularly featured in SHOWstudio, Hypebae, VOGUE, Harpers Bazaar, Refinery29, Nowness, GQ Magazine, WAD magazine, WWD, So-en, Mens non-no, Sense, ELLE magazine, Marie Claire etc.

They created the first-ever 100% CGI Fashion Show ‘The Butterfly’s Dream’ in the continenent in Year 2021 and their groundbreaking fashion film trilogy marked major milestones in CGI and Metaverse Movements in Australia, earning 10 winner and award and multiple accolades at international film festivals.

INJURY’s 2024/25 Fashion Show at AAFW attracted a full-house of invite-only guests of 600, gaining extensive media outlets like VOGUE, Harpers Bazaar, ELLE, Astrophe Magazine, SHOWstudio.com, HYPEBAE, GQ Australia.

INJURY is daring, boundaries breaking; defying any taboos.

Empowerment is the driving force of every collection. Each garment aims at creating inspirations for individuals to elevate their expressive potential and connection to people.

Instead of following the traditional fashion cycle, INJURY embraces a more sustainable approach by releasing capsule collections throughout the year. Designed for versatility, our pieces transcend seasonal extremes, offering an all-season aesthetic tailored for the global market.

The name INJURY originated from the thought that “WHEN YOU ARE BEING CUT AND SEWN,YOU ARE IN A SITUATION OF INJURY SAME AS FABRICS.”