HEART OF CYBERPUNK - IMMERSIVE FASHION EXPERIENCE
Curated & Creative Directed by Eugene Leung and Dan Tse
17 Oct - 10 Nov 2020
Sham Shui Po, Hong Kong
'Have you forgotten where the Heart of Cyberpunk is?'
Hong Kong is the heart of cyberpunk culture. “Blade Runner” a Hollywood film co-produced by Shaw Brothers in 1982, has depicted stunning futuristic Cyber cityscapes that was heavily influenced by Hong Kong and was famously considered to be the classic cyberpunk film of all time that spearheaded and cultivated the genre.
Since after that, cyberpunk can never be separated from Hong Kong, and tons of work belong to the cyberpunk genre have been produced with Hong Kong as part of the futuristic aesthetics. Some scenes in Ghost in the Shell were filmed in Sham Shui Po, where saturated neon lights and metropolitan style high-rises create the ideal aesthetic and mood.
“Heart of Cyberpunk” is a genre-defying immersive experience festival event headlining fashion design, merging subcultural universe with the local community together to put forward collaboration between talents from Fashion design, Comic illustrations, 3D digital Art & Interactive theatrical performance.
Through the re-creation of a futuristic yet surreal cinematic environment, visitors are invited to dress up in cyberpunk outfit and participate in this hyper-sensorial experience, explore the intersection of fashion design, lighting installations, street art, and technology. Visitors will become an important part of this mini cyber city that comprises of a futuristic market with themed merchandise, immersive fashion experience and dress up party all-in-one.
Guests will also find themselves taking an active role and becoming their own sci-fi characters when they engage in our themed and narrated role-playing walking tour led by the locals, cruising through the streets in Sham Shui Po and engaging with the local community.
Visit HEART OF CYBERPUNK Virtual Museum in 360 VR here
Visit CYBORG TRANSFORMATION FACTORY in 360 VR here
’Heart of Cyberpunk’ Immersive Fashion Experience is a one-month Cyberpunk Hong Kong festival held between 17th October and 10th November 2020 in 14 venues in Sham Shui Po, Hong Kong, with our main base at Tung Chau Street Temporary Market.
The event consists of cyberpunk exhibition of local and international artists, curating 10 Hong Kong fashion design units to create 30 sets of cyberpunk costumes and accessories, creative directing promotional photoshoot and mixed-reality videos, an immersive cyberpunk movie set, interactive (follow your character) performances, over 20 local stalls at our ‘cybermarket’ selling robotic arms, figurines, cyberpunk aesthetics products; an authentic abandoned Hong Kong Neon Signs exhibition (exhibited by streetsignhk) merged into the decorative cybermarket, Sham Shui Po guided tours (both physical and online) and collaborate with 12 local Sham Shui Po stores to create ‘Design Exhibits in Shops’ cyberpunk installations with 6 local and international artists. Some promotional items include cyborg ‘Zero’ 12” action figure toy with 10 sets of miniature fashion clothings, Augmented Reality Instagram Filters and Fashion Merchandise etc.
I came up with Cyberpunk Hong Kong Creative proposal Idea for this creative tourism event, and my work includes scouting, curating and creative directing a creative team of over 30 design units, overseeing all creative directions including graphic designs, fashion designs, set design, promotional videos and photoshoots in mixed-reality, performance, project execution, event management and PR strategy. I have also designed the event cyborg character ‘Zero’ and wrote the comic story together with Chris Skinner.
The Main base event at Tung Chau Street Temporary Market has already received 16,642 guests from 17th - 25th Oct so far, with over 150 media channels.
