RECENT PRESS

Feb 25 - 'For INJURY’s Gene Leung, love is about finding your reality — “your anchor in the world” — and he has found that sense of place with Dan Tse.' - Harpers Bazaar
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Nov 24 - We are subculture - Astrophe Magazine
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Sept 24 - In Charge - Schön Magazine
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July 2024 - ‘May be there is a planet B?’ In-depth Interview with INJURY - METAL Magazine
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June 2024 - Concrete State of Mind featuring INJURY V-eyes Multi-Belts & Ocean Boots - GRAZIA Magazine
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June 2024 - ‘INJURY On Transforming Fashion's Future’ - TO BE Magazine
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May 2024 - ‘At INJURY’s AFW Show, The Reign Of The Beach Goth Begins’ - ELLE
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May 2024 - ‘Beauty in the Broken’: INJURY presents its techno-utopia at Australian Fashion Week 2024 - Harpers Bazaar
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May 2024 - RELIEF IN DYSTOPIA: INJURY AFW 2024 “55555” - ASTROPHE Magazine
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May 2024 - ‘Future forward: how technology played its part at Australian Fashion Week’ - VOGUE. At 2024 Australian Fashion Week, Vogue spoke to designers from two of the most talked-about shows of the calendar, each of whom are embracing, or challenging the rise of AI, and shifts in design technology in different ways. 
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May 2024 - ‘For its third AFW show, INJURY continued to be a petri dish of gothic sensibilities, East Asian silhouettes and rave attire to create a show completely and uniquely their own.’ - RUSSH AFW Highlights
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May 2024 - ‘Against a huge screen and a booming techno soundscape, android-like models stomped down the runway cloaked in shiny leather and acid-wash denim. Powerful and cohesive, it was a show that boldly asserted the very essence of INJURY.’ - Metal Magazine
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May 2024 - Re-emergence of denim seen of fashion week runways : INJURY - Patty Huntington commentary on ABC Weekend Breakfast 19 May 2024
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May 2024 - ‘The trend to pay attention to: double-dipped denim’ featuring INJURY denim look on Sydney Morning Herald
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May 2024 - INJURY show during Australian Fashion Week Presented By Pandora 2024 at Carriageworks in Sydney, Australia. - Sydney Morning Herald
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May 2024 - AFW Beauty Looks : INJURY on Dazed Beauty
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May 2024 - ‘Radiance and rebellion: Australian fashion week 2024’ - INJURY featured on Guardian
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May 2024 - Panelled Denim trend - INJURY went for a more shredded look, with frayed seams and trailing denim strips. Refinery 29
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May 2024 - INJURY featured on Fleur Egan on front page of VOGUE street style at AFW
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May 2024 - ‘INJURY showing that if you’re going to go for the complete wet shave, you can make it even more sinister with some creative contacts.’ - GQ Australia
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May 2024 - INJURY stand-alone feature on STYLEICONS
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May 2024 - INJURY featured on ELLE - ‘INJURY starts day five with a Bang’
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May 2024 - Interview with Eugene Leung and Dan Tse on FBI Radio Culture Guide

May 2024 - ‘Turning Up their heat’ INJURY x Knitwarm featured on Daily Telegraph 17 May 2024
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May 2024 - INJURY’s Dan Tse talks us through her AFW essentials - RUSSH
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May 2024 - INJURY featured on FRANKIE - ‘five designers to keep on your radar for this afw’
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May 2024 - INJURY featured on VOGUE - ‘All the 2024 Australian Fashion Week shows the Vogue editors are most excited for’
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May 2024 - INJURY featured on RUSSH MAGAZINE - ‘All of the designers to watch ahead of AFW 2024’
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Feb 2024 - INJURY featured on SICKY MAGAZINE
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Jan 2024 - INJURY featured on TO BE MAGAZINE Issue 6
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Jan 2024 - INJURY featured on TO BE MAGAZINE Issue 6 ‘To Die For’
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Jan 2024 - INJURY x Caroline Zimbalist featured on TO BE MGAZINE Issue 6 ‘Abberation’
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Nov 2023 - ‘0000’ ASVOFF Film award celebrated on VOGUE AUSTRALIA
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Nov 2023 - ‘0000’ Film award featured on Arts Hub
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Nov 2023 - ‘0000’ Film WON ‘BEST ADVERTISING AWARD’ at ASVOFF 15

Nov 2023 - ‘0000’ Film Screening at Dover Street Market Paris - ASVOFF 15

Nov 2023- ‘0000’ FIlm by INJURY won ‘Best Experimental Film’ and ‘Best Original Song’ at Cannes World Art Festival.

Sept 2023 - INJURY featured on Schön Magazine
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Sept 2023 - ‘0000’ Film by INJURY won ‘Best Metaverse Fashion Film’ at New York International Fashion Film Festival.
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Sept 2023 - Genesis Owusu in INJURY full look on WONDERLAND MAGAZINE
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Sept 2023 - INJURY Design duo Eugene Leung & Dan Tse interview on ABC 7.30 Report ‘VIDEO: Gen Zs and Millennials are spending big money on virtual fashion’
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Sept 2023 - INJURY featured on Mia Rodriguez VOGUE AUSTRALIA September issue cover main story
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Aug 2023 - INJURY x NIKE KIT JERSEY - Design duo Eugene Leung & Dan Tse were invited by Nike and Ultra Football Australia to reimagine the USA Home and Away Jerseys during FIFA Women’s World Cup. Their designs were created to reflect the team spirit, the spirit of unity, come together and supporting hand in hand. With the Home Jersey, inspired by the image of “Come together” we developed this 3-dimensional Spiral dress motif. With the Away Jersey, “Hugging” “Team spirit” becomes foundation of the construction, where each and every part of the outfit takes on a unique role in completing the whole.
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July 2023 - DIVING INTO DIGITAL: OUR FAVORITE FASHION NFT AND WEB3 PROJECTS OF JULY 2023 . INJURY, in Collaboration With REAL PARENT, Presented Its 2023/2024 Fashion Collection, “0000” - HYPEBAE
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June 2023 - Interview with INJURY at AAFW Backstage FASHION TV AUSTRALIA
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June 2023 - INTO THE INJURY VAULT -in-depth interview with ASTROPHE MAGAZINE
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May 2023 - ‘Between Physical and Digital, these are the trends impacting fashion, footwear, beauty and design’. Meta Wave Boots featured as part of ‘Trends’ on ‘Diving Into Digital’ report by HYPEBAE
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May 2023 - ‘Diving Into Digital’ - HYPEBAE, Our founder Eugene Leung is featured as digital expert along side with founders of RTKFT studios, Gastt Fashion and more.
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May 2023 - INJURY 2023/ 24 Collection ‘0000’ full collection featured on VOGUE
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May 2023 - Gothic romance was the genre of choice at AAFW - INJURY show featured on VOGUE
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May 2023 - Fashion label INJURY, pioneering how digital and physical worlds can merge on the runway, 2 minute exclusive feature on 7NEWS
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May 2023 - INJURY 2023/ 24 Collection featured on WWD
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May 2023 - ‘Art rose to meet fashion at AAFW 2023’ on RUSSH MAGAZINE
INJURY is leading the charge on the intersection between AI art and fashion. "Fashion is an experience, whether physical or digital, it celebrates and represents identity and expression," Eugene Leung and Dan Tse of INJURY tell me. And like so many, the pair see fashion as falling under the umbrella of art. Last year, Leung and Tse held the first metaverse fashion show in Australia, this year INJURY married AI art and fashion in what they've dubbed a "phy-igtal" runway. Not only is this hybrid fashion experience "sustainably conscious" as digital clothing exists in lieu of physical garments during the sampling process, but the integration of AI technology streamlines ideation, while "whilst refining and developing them with detail and efficiency," says Tse and Leung.
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May 2023 - INJURY 2023/ 24 Collection ‘0000’ featured on ELLE - ‘The Best Moments Of Afterpay Australian Fashion Week 2023’: Cyberpunk Fever Dream by INJURY

INJURY started its runway presentation with short narrative film, seemingly set in a post-apocalyptic, virtual (but maybe not) reality. By it's own description, the presentation was "hybrid phy-digital"—present in both physical and digital worlds. The runway marked a return to the physical for the veteran Australian brand, who has of late presented mostly virtual showings. The designs were daring and unique and if you didn't walk out of the show wanting at least a vest made of buckles or some elbow-length gloves, we don't what to say.
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May 2023 - INJURY ‘0000’ Collection Show featured on DESIGN ART MAGAZINE
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May 2023 - INJURY ‘0000’ Collection Show featured on VOGUE AUSTRALIA
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May 2023 - ‘From AI to Runway’ INJURY ‘0000’ Collection Show featured on GQ AUSTRALIA
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Feb 2023 - “RARE REALITY” selected as featured fashion film showcase on SHOWstudio.com and appeared on commentary video by SHOWstudio director Nick Knight and previous head of fashion film Raquel Couceiro.
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Feb 2023 - 'How I Made It' series’ - in-depth interview with Chainsaw. Samantha Howard speaks to INJURY on releasing Australia’s first CGI fashion film and making it in metaverse fashion. "Patience, and never underestimate your abilities at the same time." - Eugene Leung & Dan Tse
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Dec 2022 - “RARE REALITY” awarded as Winner of ‘Best Fashion Film’ and ‘Best Created Environment’ at SENSEI FILM FESTIVAL (TOKYO), also short-listed for ‘Best Animated Film’, ‘Best CGI & Visual Effects’ and ‘Best Character Design’

Nov 2022 - “RARE REALITY” Winner of ‘Best Visual & Special Effects’ at UK FASHION FILM FESTIVAL

Nov 2022 - '“RARE REALITY” Official Selection at ASVOFF 14 (Diane Pernet), and Film Screening at 3537 on 12 Nov 2022

Nov 2022 - '“RARE REALITY” Official Selection & Physical Screening at Digital Media Fest, Rome

Sept 2022 - ‘Everyone is born to look great and be proud of their identity.’ In-depth Interview with INJURY - MAKAMASHI Magazine, First Issue Cover Art by INJURY
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Sept 2022 - “RARE REALITY” Winner of ‘Best Digital Fashion’ Fashion Film - Berlin Fashion Film Festival
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July 2022- “ INJURY is building the meta world I’ve always dreamed of” - In-depth interview with Astroporcelain
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July 2022 - “INJURY says this is what the avant-garde is about” - in-depth interview with R2W.FASHION
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June 2022 - “Diving Into Digital: Our Favorite NFT, Virtual Fashion and Web3 Projects of May 2022”. From Gucci and Balenciaga launching crypto payments, to INJURY's multiverse short film - HYPEBAE
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May 2022 - INJURY 2022/23 ‘Rare Reality’ Collection on VOGUE AUSTRALIA
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May 2022 - “Metaverse mindset: fashion goes digital with NFTs" - Australian Financial Review
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May 2022 - Inspired by humanity’s latest race to explore the metaverse space by way of NFTs, INJURY has created a truly one of a kind range for Afterpay Australian Fashion Week. The first metaverse fashion show for the continent featured models with Conehead-esque hairstyles to emphasize their uber-saturated garments. The show also displayed eight virtual avatar models, donning pieces that can be worn in real life. - HYPEBAE
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May 2022 - ‘Meet the brand that launched Aus Fashion Week’s first metaverse show’ - INSIDE RETAIL
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May 2022 - The biggest surprise of day one — INJURY’s hybrid ‘Rare Reality’ fashion show. An immersive experience, it included a three minute CGI animated video that depicted eight avatar models wearing INJURY’s collection which can be purchased immediately as a series of NFTs (with the physical incarnations of the garments available as made to order) and set against the backdrop of a mesmerising music and dance performance from the multidimensional electronic collective DeepFaith. - HARPERS BAZAAR AUSTRALIA
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May 2022 - The Big Moments Everyone Was Talking About At Australian Fashion Week - REFINERY29
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April 2022 - INJURY product feature on VOGUE AUSTRALIA
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March 2022 - ‘The Drip’ in-depth telegram live interview with Crypto Fashion Week
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March 2022 - Metaverse Fashion Week & Crypto Fashion Week Trends – Through TNC’s Digital Lens
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March 2022 - Lady Meta: my stratospheric rise through the metaverse
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March 2022 - ‘Metaverse Fashion 002’ in-depth twitter space live interview with VRISM
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Feb 2022 - Culture Vault Releases New NFTs From Romance Was Born, INJURY, Pan and the Dream
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Feb 2022 - ‘How the metaverse will reinvent fashion’ by ArtsHub
’Australian fashion label and art house INJURY has just launched – you guessed it – their first NFT. Behind the eccentric brand is Sydney-based artist, curator and creative director Eugene Leung. With popping trends in the digital fashion realm, ArtsHub can’t help but pose the question: What will fashion become if you can’t wear it?’
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Jan 2022 - ‘CGI, manga and fantasy: Sydney fashion label Injury launches NFT art series’ by INSIDE RETAIL
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Jan 2022 - Feature by Demode Magazine
’One such brands is having a successful launch of this, INJURY in Australia. They will be the first in Australia to launch the NFT-specific artwork collection. The collection ‘Extended Dreams’ is a collaboration with REAL PARENT. Strongly inspired by Japanese Anime, Comics, and the Gaming sub-culture communities, they are continuing to explore into new ways of fashion.’
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Nov 2021 - ‘The Butterfly’s Dream’ in the official selection of ASVOFF13 - A Shaded View Of Fashion Film.

INJURY’s film is proud to be included in the officially selection in ASVOFF 13, the 13th edition of the world’s first film festival dedicated to fashion since its launched in 2008, founded by the legendary Diane Pernet.

‘The Butterfly’s Dream’ will be screened on 3rd December 2021 at ASVOFF 13 physical event at 35/37, the new concept space founded by Dover Street Market, followed by online screening available on Fashion Film Channel on FNL Network.

’The Butterfly’s Dream’ film ASVOFF screening event:
Date: 3 Dec 2021
Venue: 35/37 at 35-37 rue des Francs-Bourgeois, Marais, 75004 Paris, France.

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Nov 2021- ‘The Butterfly’s Dream’ announced in the official selection of Fashion Film Festival Milano 2022

INJURY’s 21/22 Film was proudly selected in the film festival to be held in Milan, Italy on between 13-18th Jan 2022.
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Sept 2021 - INJURY digital fashion ‘Desert of the Real’ outfit featured on ELLE Kazakhstan Magazine September Issue Cover Story, modelled by Odette Pavlova
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Sept 2021 - ‘The Butterfly’s Dream’ in the official selection of Bucharest Fashion Film Festival

INJURY’s 21/22 CG Fashion Film was selected in the film festival as the only CG fashion film as well as the only Australian fashion brand in the official selection.
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Sept 2021 - ‘The most beautiful digital costume in the world’ editorial feature by Vogue Polska

"In order to reduce carbon footprint, INJURY created the first digital collection The Butterfly’s Dream. The clothes are available on DressX platform. The cyberpunk Butterfly's Dream is gender-neutral. Leung combined futurism with gothic, techno culture and post-internet aesthetics. Boots, jackets and chains have digital, but punk-rave power.
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Aug 2021 - Review of INJURY CG Film by Nick Knight and Raquel Couceiro / SHOWstudio

“I think there is something really cool about this 3D space where clothes exist. What really shines for me in this film is that, I actually think the clothes look really good, really probable and I can see how they look in real life. Sometimes in CGI films you don’t get that impression, but I think the clothes here actually really shine through in terms of like you can see how they will look realistically. I also think that the visuals are really great. The visuals are great, the music are great, I think we are always so excited to see CGI film and its a step forward.” — Raquel Couceiro

“ It is something that we probably starting to see, at last, a real new step in visuals. It doesn’t look like anything from prior to 2000. This is a new visual landscape, with new users and new styles, new people and everything is being rediscovered here.” — Nick Knight
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July 2021 - Interview by SHOWstudio

Director Eugene Leung talks about the freedom of creating film with CG, animation as a time capsule, and why in the future, digital clothing will be just as important as physical clothing.
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July 2021 - SHOWstudio

The Butterfly's Dream turns the notion of fashion film on its head. An array of CG characters float in an unearthly stratosphere wearing looks from INJURY's digital 2021/22 collection. Recalling the chaotic, otherworldly panels by 16th century painter Hieronymus Bosch, The Butterfly's Dream treads the line between the virtual and the real with flair.
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July 2021 - Feature by DRESSX

Meet our new gender-redefining collection by the Sydney-based traditional-turned-digital brand INJURY @theinjury available now exclusively at @dressx. INJURY’s digital fashion journey began at @ausfashionweek this year and led the brand to @dressx, where its fantasy-like designs became available for digital dressing in the pictures of our digital fashion pioneers all around the globe.
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July 2021 - Interview by THE AFC

MEET INJURY: Founder and Creative Director of @theinjury Eugene Leung launched ‘A Butterfly’s Dream,' Australia’s first ever 100% CGI digital fashion show at @ausfashionweek 2021. After a turbulent year for the fashion industry, Eugene felt that “new formats could stimulate our own creative development as well as bring a new perspective of what a fashion show format could be.”⠀
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June 2021 - Video Interview by INSIDE RETAIL

How INJURY created a “dream-like” CGI fashion show. Inspired by 80s sci-fi and fantasy films, the design team at INJURY recently launched their first ever CGI show at AAFW. Here, we chat with founder Eugene Leung and brand director Dan Tse about the process behind developing the show, how CGI has helped their manufacturing process and their plans for their first physical shop this year.
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June 2021 - Editorial by The Journal

WATCH: AUSTRALIA’S FIRST EVER CGI FASHION SHOW FASHION WEEK GAME CHANGER!
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