‘55555’ features a wealth of collaborations with Australian artists and designers embodying the creative collective world of the designer, designing a hybrid of everyday classics and avant-garde styles, blending function and fashion to create transformative pieces for individuals.

“Our central aesthetic is an interpretation of goth culture, biker aesthetics and sci fi and dark techno, but it is also heavily influenced by the minimalism of Australian style, the way it is worn - so 55555 is both dark, light and effortless. For 55555 we looked at the journey of transformation and empowerment of central characters in sci-fi films The Matrix, cult movies like Mad Max and the paradoxical Australian landscape, where even in the severity of desert, life flourishes,” said INJURY Founder Eugene Leung.

Artists, models and creatives embodying INJURY’s immutable ethos wear physical collection pieces as part of a merged reality against a surreal backdrop of CG film and visceral electronic music soundtrack produced in collaboration between INJURY x REAL PARENT - an eight-time international film festival winning combination that plays at the intersection of Web3 fashion, 3D Art, Music and Film. Major symbols from the CG film have been recreated in tangible forms as wearable art sculpture bags, held by models as they walk the runway. The runway follows INJURY x REAL PARENT being the first-ever Australian fashion brand to participate in ‘Hologram Fashion Show’ at Amsterdam Fashion Week and a hologram show at NFT Paris, Grand Palais.

‘55555’ features a special collaboration with chart topping Sony recording artist May-A who walks the runway for the first time, as well as featuring as an avatar in the CG film. May-a has collaborated with INJURY to create a unique clothing item and is the celebrated voice behind chart topping ‘Say Nothing’ in collaboration with Australian electronic musician and producer Flume.

55555 also presents the first heat-conductive ‘smart textiles’ on the Australian Fashion Week runway, produced as part of a collaboration with KnitWarm - a multiple award-winning invention (70 awards to date including the Red Dot Award 2023, Good Design Award 2023, German Design Award 2024). The heat conductive ‘smart textile’ created from silver thread can be charged via USB and worn for up to 12 hours, further reducing the seasonability of collections and exploring a sustainable, low energy and low cost solution for providing heat for health and comfort.

In collaboration with Australian jewellery artist Ophiuchus, a collection of sinewy chrome armour-like jewellery was created inspired and modelled from the CG Film. Hand sculpted, the pieces highlight delicate bodies encased in armour. The freehand constructions evoke scar tissue, embodying the brand ethos of strength after INJURY across a hand crafted collection of necklaces, chokers, ear cuffs and earrings, belt buckles and eyewear.


A collection of bags in collaboration with Australian modular bag brand ALPAKA was developed in 4 styles, each exploring proportion, utility and the reality of space in modern life. The designs are made from a 100% recycled fabric made from plastic bottles called Axoflux, a trademark of the Melbourne brand. The collaboration, designed to complement the collection, will be available to the public through the INJURY and ALPAKA websites.

INJURY also collaborated with Australian denim artisan Étienne to create an on-going capsule of denim pieces, where archive INJURY denim jeans underwent an artistic transformation into contemporary silhouettes. Through meticulous craftsmanship, the capsule series encompasses a range of regenerated wide-leg denim jeans and maxi skirts reimagined with a modern flair.

Another standout piece is a bespoke denim corset, adorned by May-A and born from the creative fusion of INJURY and Calli-Comical. Handcrafted in Sydney, this masterpiece employs deadstock fabrics from the depths of INJURY’s archives, a testament to the brand’s commitment to sustainability and innovation.

SHOW CREDITS

Creative Direction and Production: Eugene Leung, Dan Tse
INJURY Design and Brand Director: Dan Tse
INJURY Founder and Creative Director: Eugene Leung

Hair Director: Dee Parker-Attwood, Jason Fassbender / Schwarzkopf Professional
Makeup Director: Susan Lilian / Make Up Forever
Nails: CJ Artistry
Guest Arrival & Exit Music: ‘There We Found’ by Eugene Leung
Runway Music: ‘55555’ by Eugene Leung

Collaborations:
Axoflux Bags (Fabric made from 100% Recycled Plastic Bottle) by INJURY x ALPAKA
Custom crafted Upcycled Denim Corset by INJURY x Calli Comical (Made in Australia)
Custom crafted Upcycled Denim Pants & Skirts by INJURY x Étienne (Made in Australia)
Heat Conductive Smart Knitwear by INJURY x KnitWarm
Handcrafted Custom Jewellery by INJURY x OPHIUCHUS (Made in Australia)
Chrome Sculpture wearable bags by INJURY x REAL PARENT

‘55555’ - A film by INJURY x REAL PARENT featuring ‘55555’ Collection
CG Art, CG Characters & Animation by REAL PARENT @realparent.co
REAL PARENT collective – Creative Director & Music Creator: Eugene Leung, Creative Producer: Dan Tse, 3D Design & Tech Director: Curtis Li
Chrome Robot Scene floral & butterflies Growth effects & Anime Girl Scene Hair Growth effect: Julian Wolkenstein
Robot 3D Sculpting: Rachel Lai
Story by INJURY
All CG Characters wear INJURY 2024/25 ‘55555’ Collection

INJURY 55555 LOOKBOOK
Photographer: Anne Thu Pham
Hair Director: Dee Parker-Attwood, Jason Fassbender - Schwarzkopf Professional
Makeup Director: Susan Lilian - Make Up Forever
Nails: CJ Artistry
Styling : INJURY, Yuzhen Wang; Assisted by Hayley Hing, Valentine Israa Wanjiru